Understanding the Statement - Even When We Are Not Watching Essay

Understanding the Statement - Even When We Are Not Watching Television, It Still Frames Our Lives - Essay Example The essay will focus on the statement 'Even when we are not watching television, it still frames our lives', discuss its implications and analyze whether this situation may be undergoing a change. The average American family spends an average of 7.58 hours per day or 53 hours, 6 minutes per week glued to the television screen (Lawson, 2004, p. 17). Therefore the television has become an integral part of our lives, and this is true even when we are not actually viewing television. For instance according to Livingstone (1993, p. 5), " we plan our meals and phone calls as well as viewing around the television schedule". The influence wielded by television is exceedingly subtle but powerful nevertheless. The effects of television viewing have spilt over into several aspects of our lives which are examined below. According to Huston et al (1993, p. 4) "Both theory and intuition suggest that television plays an important role in the development of many facets of attitude, emotion, social behavior and intellectual functioning". Even while not actually watching television, its influence can be felt as it shapes peoples' attitudes and perceptions. For many individuals interact with people from other walks of life or other ethnic groups take place mainly via the medium of television. Television portrayal of such people influences the way we see them and interact with them in real life. Television is also seen to influence our consumptive behavior. This phenomenon is explained by Kniazeva (2003, p. 216), "the artificial reality perpetually portrayed on the TV screen started serving as a subliminal frame of reference for the viewers in their consumption activity".

EBay Case Study Term Paper Example | Topics and Well Written Essays - 2250 words

EBay Case Study - Term Paper Example There are number of ways through eBay creates value. State-of-the-art systems and tools have been developed by the company. Such tools and systems have increased the productivity of the network members. Furthermore more number of members is encouraged to join the network. Such tools include the Turbo Lister service and Seller’s Assistant. The first one is capable of tracking and managing thousands of mass listings on the home computers, whereas the second one helps new sellers as well as makes professional-looking online listings. EBay has also set up and maintained performance standards which augment the steadiness of the system. Buyers and sellers are allowed to rate each other. Such ranking system bolsters users’ confidence level Sellers having good reputation among the buyers, attain the Power Seller status and those having bad reputation are excluded from any kind of future transactions (Iansiti & Levien, â€Å"Creating Value in Your Business Ecosystem†). Mo reover, value created by eBay is shared with the members of the ecosystem. A moderate fee is charged from the users for allowing them to coordinate their various trading activities. Incentives in the form of special status (Power Seller) enhance the standards of the sellers and this benefits the entire ecosystem. c) What is the source of eBay’s competitive advantage? The major source of eBay’s competitive advantage is its social capital. Social capital is referred to the trust, goodwill and credibility.